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Education (Education & Reference, Kindle eBooks): Amazon KDP category data

Amazon Kindle eBooks Best Sellers data for Education (Education & Reference, Kindle eBooks), updated Nov 2, 2026: median price $9.99, median 360 reviews, average rating 4.5 and a KDPTop opportunity score of 24/100 (highly competitive).

24Opportunity / 100
$9.99Median price
360Median reviews
Price range (middle 50%)$5.87 – $14.47
Average rating4.5
New releases (90 days)3%
Books on the list100
StoreKindle eBooks

What stands out

  • Its median reviews are 31% of the parent category Education & Reference (1,161), one of the easier corners under it.
  • Only 3% of its best sellers are under 90 days old, fewer than in 88% of Kindle eBooks categories: established titles hold the list.
  • Its review barrier is higher than in 76% of Kindle eBooks categories: the median best seller has 360 reviews, so new books need time to build up.

Top 10 Education best sellers

  1. The Grid: The Decision-making Tool for Every Business (Including Yours) book cover by Matt Watkinson

    The Grid: The Decision-making Tool for Every Business (Including Yours)

    by Matt Watkinson

    • List rank#1
    • Price$10.99
    • Rating4.5
    • Reviews148

    View on Amazon · Full data on KDPTop

  2. Never Split the Difference: Negotiating As If Your Life Depended On It—Unlock Your Persuas book cover by Chris Voss

    Never Split the Difference: Negotiating As If Your Life Depended On It—Unlock Your Persuasion Potential in Professional and Personal Life

    by Chris Voss

    • List rank#2
    • Price$22.49
    • Rating4.7
    • Reviews51,950

    View on Amazon · Full data on KDPTop

  3. The Model Thinker: What You Need to Know to Make Data Work for You book cover by Scott E. Page

    The Model Thinker: What You Need to Know to Make Data Work for You

    by Scott E. Page

    • List rank#3
    • Price$1.99
    • Rating4.5
    • Reviews574

    View on Amazon · Full data on KDPTop

  4. Better Small Talk: Talk to Anyone, Avoid Awkwardness, Generate Deep Conversations, and Mak book cover by Patrick King

    Better Small Talk: Talk to Anyone, Avoid Awkwardness, Generate Deep Conversations, and Make Real Friends (How to be More Likable and Charismatic Book 5)

    by Patrick King

    • List rank#4
    • Price$3.99
    • Rating4.3
    • Reviews2,811

    View on Amazon · Full data on KDPTop

  5. What Every BODY is Saying: An Ex-FBI Agent’s Guide to Speed-Reading People—Mastering Body  book cover by Joe Navarro

    What Every BODY is Saying: An Ex-FBI Agent’s Guide to Speed-Reading People—Mastering Body Language to Improve Relationships, Build Trust, and Boost Confidence

    by Joe Navarro

    • List rank#5
    • Price$13.99
    • Rating4.6
    • Reviews14,300

    View on Amazon · Full data on KDPTop

  6. Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Dec book cover by Dan Ariely

    Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

    by Dan Ariely

    • List rank#6
    • Price$13.99
    • Rating4.5
    • Reviews11,466

    View on Amazon · Full data on KDPTop

  7. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life book cover by Rory Sutherland

    Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

    by Rory Sutherland

    • List rank#7
    • Price$12.99
    • Rating4.6
    • Reviews1,104

    View on Amazon · Full data on KDPTop

  8. Snakes in Suits: When Psychopaths Go to Work book cover by Paul Babiak

    Snakes in Suits: When Psychopaths Go to Work

    by Paul Babiak

    • List rank#8
    • Price$14.99
    • Rating4.3
    • Reviews1,351

    View on Amazon · Full data on KDPTop

  9. Power: Why Some People Have It—and Others Don't book cover by Jeffery Pfeffer

    Power: Why Some People Have It—and Others Don't

    by Jeffery Pfeffer

    • List rank#9
    • Price$21.99
    • Rating4.4
    • Reviews1,101

    View on Amazon · Full data on KDPTop

  10. Developing the Leaders Around You: How to Help Others Reach Their Full Potential book cover by John C. Maxwell

    Developing the Leaders Around You: How to Help Others Reach Their Full Potential

    by John C. Maxwell

    • List rank#10
    • Price$13.49
    • Rating4.8
    • Reviews897

    View on Amazon · Full data on KDPTop

FAQ

Is Education a good niche for Amazon KDP?

Its KDPTop opportunity score is 24/100, which makes it highly competitive. The median best seller has 360 reviews and sells for $9.99.

How many reviews do you need to rank in Education?

The median best seller has 360 reviews, and 30% of them have fewer than 100.

What do Education best sellers cost?

The median price is $9.99; half of the best sellers are priced between $5.87 and $14.47.

Can new books break into Education?

3% of the current best sellers were released in the last 90 days.

About this data

Data comes from KDPTop's daily crawl of Amazon's public Best Sellers pages; medians use the latest list. The opportunity score (0–100, higher is easier to enter) combines the review barrier, the share of low-review books, list turnover, new-release share and price.