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Education & Reference (Children's Books, Books): Amazon KDP category data
Amazon Books Best Sellers data for Education & Reference (Children's Books, Books), updated Nov 2, 2026: median price $9.74, median 3,631 reviews, average rating 4.7 and a KDPTop opportunity score of 20/100 (highly competitive).
| Price range (middle 50%) | $6.28 – $14.74 |
|---|---|
| Average rating | 4.7 |
| New releases (90 days) | 10% |
| Books on the list | 100 |
| Store | Books |
What stands out
- Its review barrier is higher than in 96% of Books categories: the median best seller has 3,631 reviews, so new books need time to build up.
- At $9.74 its median price is below 92% of Books categories, so it is a volume game.
- Its median reviews are 38% of the parent category Children's Books (9,560), one of the easier corners under it.
Top 10 Education & Reference best sellers
-
Balloons Over Broadway: An Inspiring True Story About Parade Balloons for Children (Ages 4–8)
- List rank#1
- Price$10.50
- Rating4.8
- Reviews2,256
-
100,000 Whys for Kids: A Full-Color Visual Encyclopedia of Big Questions, Clear Answers, Science, Space, Animals, Nature, History, Inventions, and How the World Works for Ages 6–13
- List rank#2
- Price$19.97
- Rating4.4
- Reviews904
-
My First Library: Boxset of 10 Board Books for Kids
- List rank#3
- Price$16.80
- Rating4.6
- Reviews93,504
-
Pete the Cat 12-Book Phonics Fun!: A Box of 12 Mini-Books Featuring Short and Long Vowel Sounds – Expert-Reviewed Beginning Readers for Kids (Ages 3-6) (I Can Read Phonics Fun)
by James Dean
- List rank#4
- Price$8.50
- Rating4.7
- Reviews12,573
-
100,000 Whys - The Big Journey for Curious Kids: An Extraordinary Collection of Big Questions, Fascinating Answers, and Mind-Blowing Fun Facts for Smart Kids Ages 6–12
by Rayan Yale
- List rank#5
- Price$19.97
- Rating3.6
- Reviews932
-
Bob Books - Set 1: Beginning Readers Box Set | Phonics, Ages 4 and up, Kindergarten (Stage 1: Starting to Read)
by Bobby Lynn Maslen
- List rank#6
- Price$17.99
- Rating4.8
- Reviews22,800
-
Disney Minnie Mouse - I'm Ready to Read with Minnie Sound Book - PI Kids
by Editors of Phoenix International Publications
- List rank#7
- Price$7.91
- Rating4.8
- Reviews16,830
-
The Action Bible: God's Redemptive Story (Action Bible Series)
- List rank#8
- Price$15.83
- Rating4.9
- Reviews14,901
-
National Geographic Little Kids First Big Book of Why: Questions and Answers About the World for Curious Kids
by Amy Shields
- List rank#9
- Price$11.59
- Rating4.8
- Reviews20,542
-
School Zone Multiplication 0-12 Flash Cards: 56 Math Cards, 3rd Grade, 4th Grade, Elementary Math, Multiplication Facts, Common Core, Ages 8+
- List rank#10
- Price$3.18
- Rating4.6
- Reviews30,413
Subcategories
Same niche in Kindle eBooks: Education & Reference
FAQ
Is Education & Reference a good niche for Amazon KDP?
Its KDPTop opportunity score is 20/100, which makes it highly competitive. The median best seller has 3,631 reviews and sells for $9.74.
How many reviews do you need to rank in Education & Reference?
The median best seller has 3,631 reviews, and 7% of them have fewer than 100.
What do Education & Reference best sellers cost?
The median price is $9.74; half of the best sellers are priced between $6.28 and $14.74.
Can new books break into Education & Reference?
10% of the current best sellers were released in the last 90 days.
About this data
Data comes from KDPTop's daily crawl of Amazon's public Best Sellers pages; medians use the latest list. The opportunity score (0–100, higher is easier to enter) combines the review barrier, the share of low-review books, list turnover, new-release share and price.