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Exercise & Fitness (Health, Fitness & Dieting, Books): Amazon KDP category data

Amazon Books Best Sellers data for Exercise & Fitness (Health, Fitness & Dieting, Books), updated Nov 3, 2026: median price $15.90, median 1,581 reviews, average rating 4.6 and a KDPTop opportunity score of 33/100 (highly competitive).

33Opportunity / 100
$15.90Median price
1,581Median reviews
Price range (middle 50%)$12.36 – $21.20
Average rating4.6
New releases (90 days)10%
Books on the list100
StoreBooks

What stands out

  • Its median reviews are 16% of the parent category Health, Fitness & Dieting (9,943), one of the easier corners under it.
  • Its review barrier is higher than in 90% of Books categories: the median best seller has 1,581 reviews, so new books need time to build up.

Top 10 Exercise & Fitness best sellers

  1. Protocols: An Operating Manual for the Human Body book cover by Andrew D. Huberman Ph.D.

    Protocols: An Operating Manual for the Human Body

    by Andrew D. Huberman Ph.D.

    • List rank#1
    • Price$28.23
    • Rating4.6
    • Reviews593

    View on Amazon · Full data on KDPTop

  2. What I Talk About When I Talk About Running: A Memoir (Vintage International), Book Cover  book cover by Haruki Murakami

    What I Talk About When I Talk About Running: A Memoir (Vintage International), Book Cover May Vary

    by Haruki Murakami

    • List rank#2
    • Price$9.75
    • Rating4.4
    • Reviews10,774

    View on Amazon · Full data on KDPTop

  3. Never Finished: Unshackle Your Mind and Win the War Within book cover by David Goggins

    Never Finished: Unshackle Your Mind and Win the War Within

    by David Goggins

    • List rank#3
    • Price$18.23
    • Rating4.8
    • Reviews14,542

    View on Amazon · Full data on KDPTop

  4. Relentless: From Good to Great to Unstoppable book cover by Tim S. Grover

    Relentless: From Good to Great to Unstoppable

    by Tim S. Grover

    • List rank#4
    • Price$14.95
    • Rating4.6
    • Reviews13,587

    View on Amazon · Full data on KDPTop

  5. Shoe Dog: A Memoir by the Creator of Nike book cover by Phil Knight

    Shoe Dog: A Memoir by the Creator of Nike

    by Phil Knight

    • List rank#5
    • Price$19.59
    • Rating4.7
    • Reviews63,903

    View on Amazon · Full data on KDPTop

  6. You Will Rock As a Dad!: The Expert Guide to First-Time Pregnancy and Everything New Fathe book cover by Alex Grace

    You Will Rock As a Dad!: The Expert Guide to First-Time Pregnancy and Everything New Fathers Need to Know

    by Alex Grace

    • List rank#6
    • Price$15.82
    • Rating4.6
    • Reviews1,158

    View on Amazon · Full data on KDPTop

  7. The Comfort Crisis: Embrace Discomfort to Reclaim Your Wild, Happy, Healthy Self book cover by Michael Easter

    The Comfort Crisis: Embrace Discomfort to Reclaim Your Wild, Happy, Healthy Self

    by Michael Easter

    • List rank#7
    • Price$14.95
    • Rating4.7
    • Reviews10,062

    View on Amazon · Full data on KDPTop

  8. Built From Broken: A Science-Based Guide to Healing Painful Joints, Preventing Injuries, a book cover by Scott Hogan

    Built From Broken: A Science-Based Guide to Healing Painful Joints, Preventing Injuries, and Rebuilding Your Body

    by Scott Hogan

    • List rank#8
    • Price$18.16
    • Rating4.6
    • Reviews4,961

    View on Amazon · Full data on KDPTop

  9. This Is About Running. This Is Not About Running.: Lessons for Between and Beyond the Star book cover by Chris Bennett

    This Is About Running. This Is Not About Running.: Lessons for Between and Beyond the Start and Finish Line – A Philosophy on Resilience, Self-Trust, and Moving Forward

    by Chris Bennett

    • List rank#9
    • Price$22.99
    • Rating4.5
    • Reviews88

    View on Amazon · Full data on KDPTop

  10. Shaolin Spirit: The Way to Self-Mastery book cover by Shi Heng Yi

    Shaolin Spirit: The Way to Self-Mastery

    by Shi Heng Yi

    • List rank#10
    • Price$14.95
    • Rating4.7
    • Reviews462

    View on Amazon · Full data on KDPTop

Subcategories

Same niche in Kindle eBooks: Exercise & Fitness

FAQ

Is Exercise & Fitness a good niche for Amazon KDP?

Its KDPTop opportunity score is 33/100, which makes it highly competitive. The median best seller has 1,581 reviews and sells for $15.90.

How many reviews do you need to rank in Exercise & Fitness?

The median best seller has 1,581 reviews, and 10% of them have fewer than 100.

What do Exercise & Fitness best sellers cost?

The median price is $15.90; half of the best sellers are priced between $12.36 and $21.20.

Can new books break into Exercise & Fitness?

10% of the current best sellers were released in the last 90 days.

About this data

Data comes from KDPTop's daily crawl of Amazon's public Best Sellers pages; medians use the latest list. The opportunity score (0–100, higher is easier to enter) combines the review barrier, the share of low-review books, list turnover, new-release share and price.