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General & Reference (Technology, Kindle eBooks): Amazon KDP category data
Amazon Kindle eBooks Best Sellers data for General & Reference (Technology, Kindle eBooks), updated Nov 2, 2026: median price $9.99, median 388 reviews, average rating 4.5 and a KDPTop opportunity score of 25/100 (highly competitive).
| Price range (middle 50%) | $3.99 – $14.99 |
|---|---|
| Average rating | 4.5 |
| New releases (90 days) | 18% |
| Books on the list | 100 |
| Store | Kindle eBooks |
What stands out
- 18% of its best sellers came out in the last 90 days, more than in 83% of Kindle eBooks categories: readers here keep buying new titles.
- Its review barrier is higher than in 77% of Kindle eBooks categories: the median best seller has 388 reviews, so new books need time to build up.
- Prices spread wide: the middle half runs from $3.99 to $14.99, so budget editions and premium or boxed sets sell side by side.
Top 10 General & Reference best sellers
-
The Book of Why: The New Science of Cause and Effect
by Judea Pearl
- List rank#1
- Price$1.99
- Rating4.4
- Reviews2,485
-
Power and Progress: Our Thousand-Year Struggle Over Technology and Prosperity
- List rank#2
- Price$1.99
- Rating4.4
- Reviews944
-
Blood in the Machine: The Origins of the Rebellion Against Big Tech
by Brian Merchant
- List rank#3
- Price$1.99
- Rating4.4
- Reviews293
-
A Mind at Play: How Claude Shannon Invented the Information Age
by Jimmy Soni
- List rank#4
- Price$1.99
- Rating4.5
- Reviews909
-
The Infinity Machine: Demis Hassabis, DeepMind, and the Quest for Superintelligence
- List rank#5
- Price$16.99
- Rating4.7
- Reviews1,478
-
Empire of AI: Dreams and Nightmares in Sam Altman's OpenAI
by Karen Hao
- List rank#6
- Price$14.99
- Rating4.4
- Reviews2,493
-
Scientific American September 2026
- List rank#7
- Price$6.99
- Rating4.8
- Reviews13
-
Scientific American October 2026
- List rank#8
- Price$6.99
- Rating4.2
- Reviews7
-
If Anyone Builds It, Everyone Dies: Why Superhuman AI Would Kill Us All
- List rank#9
- Price$13.99
- Rating4.5
- Reviews1,718
-
Crap: A History of Cheap Stuff in America
by Wendy A. Woloson
- List rank#10
- Price$1.99
- Rating4.5
- Reviews34
FAQ
Is General & Reference a good niche for Amazon KDP?
Its KDPTop opportunity score is 25/100, which makes it highly competitive. The median best seller has 388 reviews and sells for $9.99.
How many reviews do you need to rank in General & Reference?
The median best seller has 388 reviews, and 32% of them have fewer than 100.
What do General & Reference best sellers cost?
The median price is $9.99; half of the best sellers are priced between $3.99 and $14.99.
Can new books break into General & Reference?
18% of the current best sellers were released in the last 90 days.
About this data
Data comes from KDPTop's daily crawl of Amazon's public Best Sellers pages; medians use the latest list. The opportunity score (0–100, higher is easier to enter) combines the review barrier, the share of low-review books, list turnover, new-release share and price.