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Horror (Suspense, Kindle eBooks): Amazon KDP category data

Amazon Kindle eBooks Best Sellers data for Horror (Suspense, Kindle eBooks), updated Nov 3, 2026: median price $5.99, median 9,116 reviews, average rating 4.2 and a KDPTop opportunity score of 15/100 (highly competitive).

15Opportunity / 100
$5.99Median price
9,116Median reviews
Price range (middle 50%)$3.99 – $11.24
Average rating4.2
New releases (90 days)13%
Books on the list100
StoreKindle eBooks

What stands out

  • Its review barrier is higher than in 99% of Kindle eBooks categories: the median best seller has 9,116 reviews, so new books need time to build up.
  • Its median reviews are 23% of the parent category Suspense (39,497), one of the easier corners under it.
  • Prices spread wide: the middle half runs from $3.99 to $11.24, so budget editions and premium or boxed sets sell side by side.

Top 10 Horror best sellers

  1. Death Row (Alibis collection) book cover by Freida McFadden

    Death Row (Alibis collection)

    by Freida McFadden

    • List rank#1
    • Price$1.99
    • Rating3.8
    • Reviews136,604

    View on Amazon · Full data on KDPTop

  2. Forget You Saw Her: A Thriller (Ask for Andrea) book cover by Noelle W. Ihli

    Forget You Saw Her: A Thriller (Ask for Andrea)

    by Noelle W. Ihli

    • List rank#2
    • Price$5.99
    • Rating4.4
    • Reviews26,947

    View on Amazon · Full data on KDPTop

  3. We Used to Live Here: A Novel book cover by Marcus Kliewer

    We Used to Live Here: A Novel

    by Marcus Kliewer

    • List rank#3
    • Price$14.99
    • Rating3.9
    • Reviews29,663

    View on Amazon · Full data on KDPTop

  4. Gray After Dark: A Thriller book cover by Noelle W. Ihli

    Gray After Dark: A Thriller

    by Noelle W. Ihli

    • List rank#4
    • Price$5.99
    • Rating4.4
    • Reviews45,321

    View on Amazon · Full data on KDPTop

  5. The Exorcist: A Terrifying Classic of American Horror book cover by William Peter Blatty

    The Exorcist: A Terrifying Classic of American Horror

    by William Peter Blatty

    • List rank#5
    • Price$2.99
    • Rating4.5
    • Reviews15,277

    View on Amazon · Full data on KDPTop

  6. The Last to Drown: A Thriller book cover by Noelle W. Ihli

    The Last to Drown: A Thriller

    by Noelle W. Ihli

    • List rank#6
    • Price$5.99
    • Rating4.2
    • Reviews23,208

    View on Amazon · Full data on KDPTop

  7. You'll Never Know: A Thriller book cover by Caleb Stephens

    You'll Never Know: A Thriller

    by Caleb Stephens

    • List rank#7
    • Price$6.99
    • Rating4.2
    • Reviews13,259

    View on Amazon · Full data on KDPTop

  8. Ask for Andrea: A Thriller book cover by Noelle W. Ihli

    Ask for Andrea: A Thriller

    by Noelle W. Ihli

    • List rank#8
    • Price$5.99
    • Rating4.3
    • Reviews107,976

    View on Amazon · Full data on KDPTop

  9. 'Salem's Lot book cover by Stephen King

    'Salem's Lot

    by Stephen King

    • List rank#9
    • Price$2.99
    • Rating4.6
    • Reviews29,831

    View on Amazon · Full data on KDPTop

  10. Hunting Ground book cover by AJ Merlin

    Hunting Ground

    by AJ Merlin

    • List rank#10
    • Price$3.99
    • Rating4.4
    • Reviews88

    View on Amazon · Full data on KDPTop

FAQ

Is Horror a good niche for Amazon KDP?

Its KDPTop opportunity score is 15/100, which makes it highly competitive. The median best seller has 9,116 reviews and sells for $5.99.

How many reviews do you need to rank in Horror?

The median best seller has 9,116 reviews, and 9% of them have fewer than 100.

What do Horror best sellers cost?

The median price is $5.99; half of the best sellers are priced between $3.99 and $11.24.

Can new books break into Horror?

13% of the current best sellers were released in the last 90 days.

About this data

Data comes from KDPTop's daily crawl of Amazon's public Best Sellers pages; medians use the latest list. The opportunity score (0–100, higher is easier to enter) combines the review barrier, the share of low-review books, list turnover, new-release share and price.