KDP categories · Top KDP authors

Reference (Books): Amazon KDP category data

Amazon Books Best Sellers data for Reference (Books), updated Nov 3, 2026: median price $14.40, median 4,090 reviews, average rating 4.6 and a KDPTop opportunity score of 23/100 (highly competitive).

23Opportunity / 100
$14.40Median price
4,090Median reviews
Price range (middle 50%)$9.55 – $22.03
Average rating4.6
New releases (90 days)11%
Books on the list100
StoreBooks

What stands out

  • Its review barrier is higher than in 96% of Books categories: the median best seller has 4,090 reviews, so new books need time to build up.
  • Prices spread wide: the middle half runs from $9.55 to $22.03, so budget editions and premium or boxed sets sell side by side.

Top 10 Reference best sellers

  1. SAS Survival Handbook, Third Edition: The Ultimate Guide to Surviving Anywhere ― The Class book cover by John 'Lofty' Wiseman

    SAS Survival Handbook, Third Edition: The Ultimate Guide to Surviving Anywhere ― The Classic Survival Handbook, Updated with Urban Survival

    by John 'Lofty' Wiseman

    • List rank#1
    • Price$17.16
    • Rating4.8
    • Reviews8,377

    View on Amazon · Full data on KDPTop

  2. Rand McNally 2027 Large Scale Road Atlas book cover by Rand McNally

    Rand McNally 2027 Large Scale Road Atlas

    by Rand McNally

    • List rank#2
    • Price$30.75
    • Rating4.7
    • Reviews1,232

    View on Amazon · Full data on KDPTop

  3. The Very Hungry Caterpillar book cover by Eric Carle

    The Very Hungry Caterpillar

    by Eric Carle

    • List rank#3
    • Price$5.74
    • Rating4.9
    • Reviews80,276

    View on Amazon · Full data on KDPTop

  4. Queen of Shadows book cover by Sarah J. Maas

    Queen of Shadows

    by Sarah J. Maas

    • List rank#4
    • Price$29.99
    • Rating4.8
    • Reviews174,590

    View on Amazon · Full data on KDPTop

  5. The Book of Unusual Knowledge: Big Book of Fascinating Facts & Information | Hardcover Gif book cover by Publications International Ltd.

    The Book of Unusual Knowledge: Big Book of Fascinating Facts & Information | Hardcover Gift for Trivia Buffs, Curious Minds, Adults, Dad & Knowledge Seekers

    by Publications International Ltd.

    • List rank#5
    • Price$10.18
    • Rating4.7
    • Reviews24,708

    View on Amazon · Full data on KDPTop

  6. 100,000 Whys for Kids: A Full-Color Visual Encyclopedia of Big Questions, Clear Answers, S book cover by Elliott Wonder

    100,000 Whys for Kids: A Full-Color Visual Encyclopedia of Big Questions, Clear Answers, Science, Space, Animals, Nature, History, Inventions, and How the World Works for Ages 6–13

    by Elliott Wonder

    • List rank#6
    • Price$19.97
    • Rating4.4
    • Reviews904

    View on Amazon · Full data on KDPTop

  7. Rand McNally 2027 Easy to Read Midsize Road Atlas book cover by Rand McNally

    Rand McNally 2027 Easy to Read Midsize Road Atlas

    by Rand McNally

    • List rank#7
    • Price$18.63
    • Rating4.4
    • Reviews1,072

    View on Amazon · Full data on KDPTop

  8. Today We Are Cooking . . .: Recipes That Teach You to Think Like a Chef book cover by Tini Younger

    Today We Are Cooking . . .: Recipes That Teach You to Think Like a Chef

    by Tini Younger

    • List rank#8
    • Price$23.40
    • Reviews-

    View on Amazon · Full data on KDPTop

  9. Never Split the Difference: Negotiating as if Your Life Depended on It book cover by Chris Voss

    Never Split the Difference: Negotiating as if Your Life Depended on It

    by Chris Voss

    • List rank#9
    • Price$20.39
    • Rating4.7
    • Reviews51,950

    View on Amazon · Full data on KDPTop

  10. Scholastic Flash Cards: Sight Words book cover by Scholastic

    Scholastic Flash Cards: Sight Words

    by Scholastic

    • List rank#10
    • Price$3.07
    • Rating4.8
    • Reviews34,301

    View on Amazon · Full data on KDPTop

Subcategories

Same niche in Kindle eBooks: Reference

FAQ

Is Reference a good niche for Amazon KDP?

Its KDPTop opportunity score is 23/100, which makes it highly competitive. The median best seller has 4,090 reviews and sells for $14.40.

How many reviews do you need to rank in Reference?

The median best seller has 4,090 reviews, and 10% of them have fewer than 100.

What do Reference best sellers cost?

The median price is $14.40; half of the best sellers are priced between $9.55 and $22.03.

Can new books break into Reference?

11% of the current best sellers were released in the last 90 days.

About this data

Data comes from KDPTop's daily crawl of Amazon's public Best Sellers pages; medians use the latest list. The opportunity score (0–100, higher is easier to enter) combines the review barrier, the share of low-review books, list turnover, new-release share and price.