KDP categories · Top KDP authors
Startups: Amazon KDP category data
Amazon Kindle eBooks Best Sellers data for Startups, updated Nov 2, 2026: median price $9.99, median 680 reviews, average rating 4.6 and a KDPTop opportunity score of 25/100 (highly competitive).
| Price range (middle 50%) | $6.99 – $12.99 |
|---|---|
| Average rating | 4.6 |
| New releases (90 days) | 9% |
| Books on the list | 100 |
| Store | Kindle eBooks |
What stands out
- Its review barrier is higher than in 83% of Kindle eBooks categories: the median best seller has 680 reviews, so new books need time to build up.
Top 10 Startups best sellers
-
Bad Blood: Secrets and Lies in a Silicon Valley Startup
- List rank#1
- Price$13.99
- Rating4.7
- Reviews34,188
-
The Grid: The Decision-making Tool for Every Business (Including Yours)
by Matt Watkinson
- List rank#2
- Price$10.99
- Rating4.5
- Reviews148
-
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It —A Guide to Starting a Business in a Productive and Successful Way
- List rank#3
- Price$10.99
- Rating4.6
- Reviews13,055
-
How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs
by Guy Raz
- List rank#4
- Price$7.99
- Rating4.7
- Reviews1,794
-
-
Secrets of the Millionaire Mind: The Essential Guide to Rewiring Your Thoughts for Increased Wealth and Financial Freedom
by T. Harv Eker
- List rank#6
- Price$11.99
- Rating4.7
- Reviews10,258
-
100: The Audio Startup That Turned the Volume All the Way Up
by Mattias Scheek
- List rank#7
- Price$9.99
- Reviews-
-
The Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible
- List rank#8
- Price$12.99
- Rating4.6
- Reviews793
-
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
by Rob Fitzpatrick
- List rank#9
- Price$9.99
- Rating4.7
- Reviews4,439
-
Zero to One: Notes on Startups, or How to Build the Future
by Peter Thiel
- List rank#10
- Price$14.99
- Rating4.5
- Reviews40,168
FAQ
Is Startups a good niche for Amazon KDP?
Its KDPTop opportunity score is 25/100, which makes it highly competitive. The median best seller has 680 reviews and sells for $9.99.
How many reviews do you need to rank in Startups?
The median best seller has 680 reviews, and 27% of them have fewer than 100.
What do Startups best sellers cost?
The median price is $9.99; half of the best sellers are priced between $6.99 and $12.99.
Can new books break into Startups?
9% of the current best sellers were released in the last 90 days.
About this data
Data comes from KDPTop's daily crawl of Amazon's public Best Sellers pages; medians use the latest list. The opportunity score (0–100, higher is easier to enter) combines the review barrier, the share of low-review books, list turnover, new-release share and price.