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Urban (Paranormal & Urban, Books): Amazon KDP category data

Amazon Books Best Sellers data for Urban (Paranormal & Urban, Books), updated Nov 2, 2026: median price $5.99, median 3,041 reviews, average rating 4.5 and a KDPTop opportunity score of 22/100 (highly competitive).

22Opportunity / 100
$5.99Median price
3,041Median reviews
Price range (middle 50%)$4.99 – $17.34
Average rating4.5
New releases (90 days)29%
Books on the list100
StoreBooks

What stands out

  • 29% of its best sellers came out in the last 90 days, more than in 97% of Books categories: readers here keep buying new titles.
  • Its median reviews are 18% of the parent category Paranormal & Urban (17,046), one of the easier corners under it.
  • Its review barrier is higher than in 95% of Books categories: the median best seller has 3,041 reviews, so new books need time to build up.

Top 10 Urban best sellers

  1. House of Earth and Blood: Crescent City, Book 1 book cover by Sarah J. Maas

    House of Earth and Blood: Crescent City, Book 1

    by Sarah J. Maas

    • List rank#1
    • Price$27.48
    • Rating4.7
    • Reviews183,951

    View on Amazon · Full data on KDPTop

  2. House of Sky and Breath: Crescent City, Book 2 book cover by Sarah J. Maas

    House of Sky and Breath: Crescent City, Book 2

    by Sarah J. Maas

    • List rank#2
    • Price$25.93
    • Rating4.7
    • Reviews148,385

    View on Amazon · Full data on KDPTop

  3. House of Earth and Blood (Part 1 of 2) (Dramatized Adaptation): Crescent City, Book 1 book cover by Sarah J. Maas

    House of Earth and Blood (Part 1 of 2) (Dramatized Adaptation): Crescent City, Book 1

    by Sarah J. Maas

    • List rank#3
    • Price$18.39
    • Rating4.6
    • Reviews71

    View on Amazon · Full data on KDPTop

  4. He Who Fights with Monsters: A LitRPG Adventure: He Who Fights with Monsters, Book 1 book cover by Shirtaloon

    He Who Fights with Monsters: A LitRPG Adventure: He Who Fights with Monsters, Book 1

    by Shirtaloon

    • List rank#4
    • Price$31.62
    • Rating4.7
    • Reviews26,270

    View on Amazon · Full data on KDPTop

  5. Fated to the Wolf Prince: A Fated Mates Wolf Shifter Paranormal Romance (The Hunted Omegas book cover by April L.  Moon

    Fated to the Wolf Prince: A Fated Mates Wolf Shifter Paranormal Romance (The Hunted Omegas Book 1)

    by April L. Moon

    • List rank#5
    • Price$5.99
    • Rating4.4
    • Reviews29,348

    View on Amazon · Full data on KDPTop

  6. He Who Fights with Monsters 4: He Who Fights with Monsters, Book 4 book cover by Shirtaloon

    He Who Fights with Monsters 4: He Who Fights with Monsters, Book 4

    by Shirtaloon

    • List rank#6
    • Price$27.59
    • Rating4.7
    • Reviews17,282

    View on Amazon · Full data on KDPTop

  7. Vampire Pack (Soulmate University Book 1) book cover by Lola Glass

    Vampire Pack (Soulmate University Book 1)

    by Lola Glass

    • List rank#7
    • Price$3.99
    • Rating4.4
    • Reviews1,072

    View on Amazon · Full data on KDPTop

  8. Bound (The Caged Wolf Book 1) book cover by Shona Knight

    Bound (The Caged Wolf Book 1)

    by Shona Knight

    • List rank#8
    • Price$4.99
    • Rating4.3
    • Reviews4,386

    View on Amazon · Full data on KDPTop

  9. He Who Fights with Monsters 5: A LitRPG Adventure (He Who Fights with Monsters, Book 5) book cover by Shirtaloon

    He Who Fights with Monsters 5: A LitRPG Adventure (He Who Fights with Monsters, Book 5)

    by Shirtaloon

    • List rank#9
    • Price$24.99
    • Rating4.7
    • Reviews16,807

    View on Amazon · Full data on KDPTop

  10. The Book of Azrael (Gods & Monsters 1) book cover by Amber V. Nicole

    The Book of Azrael (Gods & Monsters 1)

    by Amber V. Nicole

    • List rank#10
    • Price$2.99
    • Rating4.4
    • Reviews55,119

    View on Amazon · Full data on KDPTop

Same niche in Kindle eBooks: Urban

FAQ

Is Urban a good niche for Amazon KDP?

Its KDPTop opportunity score is 22/100, which makes it highly competitive. The median best seller has 3,041 reviews and sells for $5.99.

How many reviews do you need to rank in Urban?

The median best seller has 3,041 reviews, and 16% of them have fewer than 100.

What do Urban best sellers cost?

The median price is $5.99; half of the best sellers are priced between $4.99 and $17.34.

Can new books break into Urban?

29% of the current best sellers were released in the last 90 days.

About this data

Data comes from KDPTop's daily crawl of Amazon's public Best Sellers pages; medians use the latest list. The opportunity score (0–100, higher is easier to enter) combines the review barrier, the share of low-review books, list turnover, new-release share and price.