Christmas kids coloring on Amazon KDP: Market Size, Competition and Prices (November 2026)

How big is the niche

Christmas kids coloring covers 257 books across Amazon Best Sellers and New Releases lists, comprising 91 Best Sellers and 192 New Releases. The market is almost entirely print-based, with 256 print books and 1 Kindle eBook. Estimated daily sales reach 219 units, pointing to substantial seasonal demand across the niche.

The niche scores 77 out of 100 and ranks 5 of 1612 niches. Its score reflects strong estimated demand, relatively few reviews among competing books, a steady flow of new releases and a high indie share. The KDP feasibility score is 94.6%, indicating that most products in the market are suitable for independent print publishing.

Search demand and timing

The main Amazon search term, "christmas coloring book", records 24240 searches and 2628 purchases. The more specific term "christmas coloring book for kids" records 3127 searches and 321 purchases, with 6313 competing products. Demand peaks in December, and the recommended publishing window is September through October. Since the data ends November 8, 2026, publishers have already missed the recommended launch window for the current season and have less time to reach buyers before peak demand.

Competition and the review barrier

The 252-book sample has a median review count of 0. Most competing books have very few reviews: 213 have fewer than 10, 21 have 10–50, 8 have 50–100, 9 have 100–500, and 1 has more than 500. Overall, 92.9% of sampled books have fewer than 50 reviews. However, only 1.2% sell more than 100 copies per month. Monthly sales break down as follows: 235 books sell fewer than 30 units, 10 fall in the 30–100 band, 2 in the 100–300 band and 1 in the 1,000+ band.

Independently published books account for 89.7% of the sample, compared with 85.0% across the wider niche statistics. New publishing activity is also high: 73.1% of sampled books were published within the last year. Low review counts and a steady flow of new titles make the market accessible to new publishers. The sales figures, however, show that most competing books generate limited monthly volume.

Price, page count and trim size

The median price is $9.99, and the middle 50% of prices fall between $9.95 and $9.99. The largest price band is $8–$10, with 165 books, followed by 44 books priced at $5–$8. The median book has 84 pages. The most common trim size is 8.5x10.98, used by 82 books, followed by 8.5x8.5 on 22 books. Most books in the sample are priced close to $9.99 and use larger coloring-book formats.

Best-selling books in the niche

The leading title, "Cozy Countdown: An Advent Coloring Book Bundle", has 576 pages, a $22.48 price and 121 reviews. Its estimated monthly sales are 2340 units. Other strong performers include "Coloring Book for a 5 Year Old Girl: Birthday Gift, Christmas Stocking, or Easter Basket Stuffer", with 261 estimated monthly units, and "I am 4 and I Sparkle : Coloring Book With Unicorns , Mermaids , Fairies & Princesses Full of Fun & Positive Affirmations: Christmas Valentine Easter Birthday Gifts for Four Year Old Girl", with 216. The sample also includes Christmas-specific titles such as "Christmas Coloring Book For Kids: Cute And Easy Christmas Stocking Stuffer Coloring Book For Kids With Santas, Christmas Trees, Reindeer, Snowmen, Toys And Ornaments (Xmas Coloring Book)". Leading examples range from 24 to 576 pages, reflecting a wide variation in book length and positioning.

Sub-niches

Christmas kids coloring for ages 6-8 has the strongest combination of niche score and review accessibility. It scores 73 across 125 books, with a median of 2 reviews. Christmas kids coloring for ages 0-2 scores 68 across 19 books and also has a median of 2 reviews. The ages 3-5 segment scores 69 across 83 books, with a median of 6 reviews. Christmas kids coloring for girls scores 61 across 27 books, with a median of 4 reviews. These narrower age and audience segments give publishers more specific positioning options while keeping review barriers relatively low.

Where these books rank

The sampled books appear in several Amazon categories. Around the World has 8 books and an opportunity score of 31, the highest among the listed categories. Painting has 15 books and an opportunity score of 30. Religious has 9 books and the same score of 30. Non-religious has 10 books and an opportunity score of 26. Coloring Books has 15 books and an opportunity score of 21, matching Art, which has 9 books and an opportunity score of 21. Based on the supplied data, Around the World, Painting and Religious offer the highest category opportunity scores.

Should you publish in this niche?

Christmas kids coloring is a promising seasonal niche for independent publishers. It scores 77, ranks 5 of 1612 and has an indie share of 85.0%. The median review count is low, while the ages 6-8 segment scores 73 with only 2 median reviews. Publishers who focus on a defined age group have a measurable entry opportunity, particularly when the subject and format fit established demand for children's coloring books. The $9.99 median price also gives publishers a useful reference for pricing their products.

Timing is the main constraint. Demand peaks in December, and the recommended publishing window is September through October. As of November 8, 2026, publishers planning to enter this season have missed the preferred launch period. Sales are also unevenly distributed: 92.9% of books have fewer than 50 reviews, but only 1.2% achieve more than 100 monthly sales. This niche is better suited to publishers who plan seasonal releases well ahead of peak demand and give their books a clear focus by age group or subject. Low review counts make entry easier, but they do not guarantee strong sales.

FAQ

How many Christmas kids coloring books are on Amazon?

The Christmas kids coloring niche contains 257 books, including 91 on Best Sellers lists and 192 on New Releases lists. The market is almost entirely print-based, with 256 print books and 1 Kindle eBook.

Is Christmas kids coloring a profitable KDP niche?

The niche has estimated daily sales of 219 and scores 77, ranking 5 of 1612 niches. However, only 1.2% of sampled books sell more than 100 copies per month. Most sales are concentrated among a small number of titles.

How many reviews do competing Christmas kids coloring books have?

The median review count across the 252-book sample is 0. A total of 92.9% have fewer than 50 reviews, and 213 books have fewer than 10 reviews. This indicates a relatively low review barrier for new publishers.

When should publishers release Christmas coloring books for kids?

December is the peak demand month, and the recommended publishing window is September through October. The main search term, "christmas coloring book", records 24240 searches and 2628 purchases, supporting a launch ahead of the holiday season.

Download the data

• summary.csv
• top_books.csv
• keywords.csv
• sub_niches.csv
• history.csv

Data and history on GitHub →

Text and data are released under CC BY 4.0: quote freely with "Source: KDPTop (kdptop.com)" and a link.