Kids coloring on Amazon KDP: Market Size, Competition and Prices (November 2026)

How big is the niche

Kids coloring covers 4203 books across current Amazon Best Sellers and New Releases lists. These include 1789 Best Sellers and 2725 New Releases entries. Print books account for 4159 listings, compared with 44 Kindle eBooks. Estimated daily sales total 2175 units. The niche scores 81, placing it 1 of 1612 niches in the dataset.

Physical books account for most of the market, and 95.9% of the niche is considered feasible for KDP printing. The 311 breakouts and 319 newcomers show continued movement in the rankings. With 4203 books already competing, new releases will need a clearly defined audience or theme to establish a position in the market.

Search demand

Seasonal and character-related terms generate the strongest Amazon search demand in this niche. Halloween coloring book leads with 92401 searches and 14442 purchases, followed by christmas coloring book with 24240 searches and 2628 purchases. Harry potter coloring book recorded 15244 searches and 1785 purchases, while bible coloring book recorded 7898 searches and 971 purchases. The available data does not point to one dominant search term or a clear seasonal peak for the broader niche. Publishers should choose keywords that match the intended audience and subject of each book.

Competition and the review barrier

Review counts are low across much of the market. The niche median is 4 reviews, while the sample median is 0 reviews. The distribution includes 3440 books with fewer than 10 reviews, 360 with 10–50, 111 with 50–100, 149 with 100–500 and 113 with 500+. In the sample, 91.1% of books have fewer than 50 reviews. This suggests that new publishers can enter many parts of the market without competing against large review counts, although a low review count does not guarantee sales.

Only 2.1% of sampled books sell 100+ copies monthly. The monthly sales bands include 58 books at 100–300 units, 20 at 300–1,000 and 8 at 1,000+. Independently published books account for 82.1% of the niche and 89.7% of the sample. Recent releases also make up a substantial share of the sample, with 62.8% published within the last year. Competition remains active across a large number of titles, but relatively few books reach substantial monthly sales.

Price, page count and trim size

The median price is $9.99, with a P25 of $8.99 and a P75 of $9.99. Most sampled books fall within the $8–$10 price band, which contains 2293 books. Median length is 80 pages. The most common listed trim size is 8.5x10.98, used by 1230 books, followed by 8.5x8.5 with 256 books and 5.98x9.02 with 24 books. These figures point to a market centered on standard children's coloring-book formats, with a median price of $9.99.

Best-selling books in the niche

The highest-selling books tend to focus on familiar subjects and established series or character brands, with substantial coloring content. My First BIG Toddler Coloring Book with 128 Perforated Pages of Fun Coloring Scenes Including Animals, Unicorns, Dinosaurs, Mermaids, Castles, Trucks, and More! (Start Little Learn Big Series) leads with 5610 estimated monthly units at $5.99 and 128 pages. Big Book of Colouring: Animals: For Children Ages 4+ (Big Books of Colouring (Ages 4+)) records 2610 estimated monthly units, 127 pages and 2072 reviews. Licensed titles also hold prominent positions. Bluey: Hooray, It's Halloween!: A Coloring Book records 1710 estimated monthly units, while KPop Demon Hunters 40-Page Official Coloring Book | Action-Packed Coloring Book by Bendon records 1380. The top 10 include one independently published title: Toddler's Head Start Educational Coloring Book Ages 1-3: Over 100 Pages | Learn Colors, Words, ABCs, Numbers, Foods, Objects, Cute Animals, with 1140 estimated monthly units.

Sub-niches

Kids coloring, ages 6-8 leads the narrower segments with a score of 80, 1956 books and a median of 3 reviews. Kids coloring, ages 3-5 scores 78 across 1174 books, with a median of 4 reviews. Christmas kids coloring scores 77 across 257 books, with 4 median reviews. Kids coloring Christian also scores 77, with 302 books and 3 median reviews. Winter kids coloring scores 73 across 113 books, with 3 median reviews. These segments offer relatively high opportunity scores alongside low review counts, particularly the Christian and winter themes. Halloween kids coloring scores 70 across 91 books, with a median of 7 reviews.

Where these books rank

The listed Amazon categories include Painting, with 107 books and an opportunity score of 30; Construction Vehicles, with 85 books and a score of 34; Coloring Books, with 84 books and a score of 21; Cartooning, with 71 books and a score of 27; Buses, with 56 books and a score of 23; and Colors, with 46 books and a score of 21. Construction Vehicles has the highest opportunity score among these categories, while Painting has the most books. Publishers should select categories that match the actual subject of their books and use the scores as an additional indicator of relative opportunity.

Should you publish in this niche?

Kids coloring offers a strong opportunity for independent publishers who focus on a specific age group, subject or seasonal theme. The niche scores 81 and ranks first among 1612 niches, with 2175 estimated daily sales, an 82.1% indie share and a median review count of 4. Kids coloring, ages 6-8, Kids coloring Christian and Christmas kids coloring are among the stronger narrower segments. Low review counts leave room for new titles to compete in established search results. The fact that 62.8% of sampled books were published within the last year also shows that new releases account for a substantial share of the market.

The main limitation is the difference between overall market activity and individual book performance. Only 2.1% of sampled books sell 100+ copies monthly. Established brands and licensed properties hold several of the top-selling positions, so independent publishers should be cautious about using those sales figures as a benchmark for general coloring themes. The available data does not establish a single seasonal peak or launch window for the overall niche. Before developing a general-purpose title, publishers should assess demand for narrower keywords and audiences. They should also account for the fact that most competing books are physical print products.

FAQ

Is kids coloring a profitable niche on Amazon KDP?

Kids coloring records 2175 estimated daily sales across 4203 books and scores 81, ranking 1 of 1612 niches. However, only 2.1% of sampled books sell 100+ copies monthly. The overall demand is strong, but individual title sales vary considerably.

How competitive is the kids coloring book market?

The niche median is 4 reviews, and 3440 sampled books have fewer than 10 reviews. In the sample, 91.1% of books have fewer than 50 reviews. This indicates a relatively low review barrier for new publishers entering the market.

What is the average price of a kids coloring book on Amazon?

The median price is $9.99, with a P25 of $8.99 and a P75 of $9.99. Median length is 80 pages. The most common listed trim size is 8.5x10.98, appearing on 1230 books.

Which kids coloring sub-niches have the best KDP opportunities?

Kids coloring, ages 6-8 scores 80 across 1956 books, with a median of 3 reviews. Kids coloring Christian scores 77 across 302 books, with 3 median reviews. Christmas kids coloring also scores 77, with 257 books and 4 median reviews.

Download the data

• summary.csv
• top_books.csv
• keywords.csv
• sub_niches.csv
• history.csv

Data and history on GitHub →

Text and data are released under CC BY 4.0: quote freely with "Source: KDPTop (kdptop.com)" and a link.