1st Grade Math Workbook: 19K Searches, 25% Indie
The phrase 1st grade math workbook gets 19,377 monthly searches and 22.3% of them end in a purchase. Indie books hold just 25% of the charting titles.
The single most useful number here is the purchase rate: 22.3%. Of 19,377 monthly searches for "1st grade math workbook," roughly 4,325 end in a purchase. That is a buying phrase, not a browsing phrase, and it is the reason this keyword is worth building a book around.
The second number is 25%. Only a quarter of the charting books for this phrase are independently published. The rest are IXL, Spectrum, School Zone, Brain Quest and Home Run Press. You are not competing against other KDP sellers so much as against established workbook brands with thousands of reviews. That shapes everything about how you angle the book.
Demand is real but the trend is mixed
Searches for "1st grade math workbook" rose 62.3% month over month. Year over year they fell 10.0%. Read those two together before you get excited. The month-over-month jump is likely seasonal: late summer and the start of the school year push parents to buy practice books. The year-over-year decline says the phrase is not growing on an annual basis.
That combination is normal for a back-to-school keyword. You get a spike when families are shopping, then a long shallow stretch. If you publish, plan the launch to land before the seasonal run, not after it. A workbook that goes live in October is late for that year's wave.
The purchase rate of 22.3% is the part that holds up across the year. Parents searching this exact phrase are usually ready to buy. They are not comparing ideas; they are filling a gap on the kitchen table.
Competition: 2,748 products and a 7.0 supply-demand ratio
There are 2,748 competing products for this phrase. With 19,377 monthly searches, the supply-demand ratio works out to about 7.0 searches per competing product. That is a crowded shelf. It is not the worst ratio you will see, but it means a generic cover and a generic title will not surface.
The review barrier is the harder wall. The average charting book carries 2,917 ratings, and the median is 631.5. Those two figures are far apart because the top titles pull the average up. A new book with no reviews is not competing with the median; it is competing with IXL's 2,174 reviews and Spectrum's 2,939 reviews for the top slots.
Where the indie share helps: only 25% of charting books are independently published. That leaves room in the long tail, and it tells you that KDP sellers have found a way into this keyword. They just are not at the top of it.
Four of the eight charting titles carry 1,000+ reviews
Show the data
| Reviews | Books |
|---|---|
| 0 | 2 |
| 1–9 | 0 |
| 10–49 | 0 |
| 50–199 | 2 |
| 200–999 | 0 |
| 1000+ | 4 |
The review distribution is the clearest picture of the barrier. Four of the eight charting books have 1,000 or more ratings. Two have 50 to 199. Two have none at all. Nothing sits in the 10-to-49 range or the 200-to-999 range.
That gap matters. It says the chart is not a smooth ladder. You either get in with a fresh listing that finds a niche phrase and climbs, or you need a four-figure review count. The two zero-review charting books are the proof that the first route exists. Both are recent KDP titles, and both are charting on a phrase without any social proof behind them.
For a new publisher, the practical read is this: do not try to beat IXL at "1st grade math workbook" as a whole. Find the sub-phrase where the review counts are thin and put your title there.
1st Grade Math Workbook: Learning Activity Book for Kids Ages 6-7: Place Value to 120, Addition and Subtraction within 20, Time, Money, Fractions, Measurement & Word Problems
by Acorn & Up
- Price$9.99
- Reviews-
- BSR#182,927
- Est. revenue/mo$120
1st Grade Math Workbook: Addition, Subtraction, Place Value, Time and Money Practice for Ages 6-7 with Answer Key
by Nisha Yadav
- Price$9.99
- Reviews-
- BSR#677,269
- Est. revenue/mo$30
Prices cluster between $5 and $9.99
Show the data
| Price range | Books |
|---|---|
| <$5 | 2 |
| $5–9.99 | 4 |
| $10–14.99 | 2 |
| $15–19.99 | 0 |
| $20+ | 0 |
Four of the eight charting books sit between $5 and $9.99. Two are under $5, and two are between $10 and $14.99. Nothing charts above $15. The average price is $9.74 and the median is $9.87, so the market has settled on roughly ten dollars.
The cheap end is School Zone at $4.49 and Home Run Press at $3.99. Both are traditional publishers with print runs that let them sell low. Matching that price as a KDP seller with print-on-demand costs is difficult and usually not worth it.
The high end is where the margin lives. IXL sells its Ultimate workbook at $14.74 and its Addition workbook at $14.39, and both chart. That is the signal for an indie publisher: a thicker, better-organized workbook at $9.99 to $12.99 sits in a real gap. The Acorn & Up workbook at $9.99 and the Nisha Yadav workbook at $9.99 are both trying exactly that position.
School Zone Math Basics 1 Workbook: 64 Pages, 1st Grade, Numbers 1-100, Identifying Numbers, Skip Counting, Ages 6-7 (I Know It! Book Series)
by School Zone
- Price$4.49
- Reviews1,132
- BSR#9,379
- Est. revenue/mo$647
1st Grade Math Workbook Addition and Subtraction: Grade 1 Workbooks, Math Books for 1st Graders, Ages 4-8
by LLC Home Run Press
- Price$3.99
- Reviews1,252
- BSR#123,050
- Est. revenue/mo$72
The IXL Ultimate 1st Grade Math Workbook, Activity Book for Kids Ages 6-7 Covering Addition, Subtraction, Place Value, Geometry, Counting Money, ... and More Mathematics (IXL Ultimate Workbooks)
by IXL Learning
- Price$14.74
- Reviews2,174
- BSR#1,199
- Est. revenue/mo$17,246
IXL and Spectrum take most of the money
Show the data
| Book | Est. monthly revenue |
|---|---|
| The IXL Ultimate 1st Grade Math Workb… | $17k |
| Spectrum 1st Grade Math Workbook, Mat… | $7,597 |
| Brain Quest Math Workbook | $1,053 |
| School Zone Math Basics 1 Workbook | $647 |
| IXL Addition 1st Grade Math Workbook,… | $302 |
| 1st Grade Math Workbook | $120 |
| 1st Grade Math Workbook Addition and… | $72 |
| 1st Grade Math Workbook | $30 |
The revenue chart is lopsided. The IXL Ultimate workbook is estimated at $17,246 a month from 1,170 units. Spectrum is estimated at $7,597 from 780 units. Brain Quest follows at $1,053, and School Zone at $647.
Everything else is small. The IXL Addition workbook is estimated at $302. The Home Run Press title at $72. The Acorn & Up KDP workbook at $120, and the Nisha Yadav workbook at $30. Remember these are modelled from sales rank, not reported by Amazon, so treat them as shape rather than exact figures.
The shape still tells you something. Two brands absorb most of the demand. The indie titles are picking up scraps at BSR 182,927 and 677,269. That is not a reason to skip the keyword. It is a reason to aim at a narrower phrase where a $9.99 workbook can rank in the low five figures instead of six.
Spectrum 1st Grade Math Workbook, Mathematics Activity Book for Kids Ages 6-7, Addition, Subtraction, Place Value, Shapes, and More, Classroom or Homeschool Curriculum
by Spectrum
- Price$9.74
- Reviews2,939
- BSR#1,508
- Est. revenue/mo$7,597
Brain Quest Math Workbook: 1st Grade
by Workman Publishing
- Price$8.36
- Reviews131
- BSR#12,732
- Est. revenue/mo$1,053
Indie books are 2 of the 8 charting titles
Show the data
| Publisher type | Books |
|---|---|
| KDP / indie | 2 |
| Traditional publisher | 6 |
Six of the eight charting books come from traditional publishers. Two are KDP. That matches the 25% indie share in the keyword data.
Both indie titles are recent. The Acorn & Up book has a full descriptive subtitle that names the skills: place value to 120, addition and subtraction within 20, time, money, fractions, measurement and word problems. The Nisha Yadav book names addition, subtraction, place value, time and money, and adds an answer key. Neither uses a brand name. Both lean on the skill list.
That is the pattern to copy. In a keyword where the top results are branded, the indie route is specificity. A parent searching "1st grade math workbook" may buy IXL because they recognize it. A parent searching for place value to 120 or money practice will take whichever cover promises that skill.
The categories tell you what parents actually want
Show the data
| Category | Books |
|---|---|
| Money & Saving | 1 |
| Test Preparation | 1 |
| Arithmetic | 1 |
The charting books sit in Money & Saving, Test Preparation and Arithmetic. Each category holds one charting title in this set, so the spread is even. Money & Saving is the interesting one. It is not a math-practice category in the usual sense, which suggests a book that frames itself around counting money and real-world math can chart in a place with less direct competition.
Test Preparation is the second angle. Parents buying a first grade math workbook in the back-to-school window are often thinking about readiness, not enrichment. A title that mentions test prep or standards alignment speaks to that.
Arithmetic is the obvious home and the most crowded. If you go there, do it with a specific skill in the subtitle, the way the two indie books do.
Key takeaways
- Build around the 22.3% purchase rate: this is a buying phrase, so the cover and subtitle need to close, not explain.
- Do not price above $14.99; nothing charts there, and the market center is $9.74 to $9.87.
- Aim at skill-specific sub-phrases such as place value to 120 or counting money rather than the head term, where the average charting book has 2,917 ratings.
- Plan the launch ahead of the month-over-month seasonal rise; the phrase falls 10.0% year over year outside that window.
- Consider Money & Saving and Test Preparation as category placements, not just Arithmetic.
Books in this analysis
IXL Addition 1st Grade Math Workbook, Mathematics Book for Kids Ages 6-7 with Word Problems, Adding Strategies and Facts, How to Add 1 and 2 digit numbers, and More
by IXL Learning
- Price$14.39
- Reviews57
- BSR#96,988
- Est. revenue/mo$302
FAQ
How many people search for 1st grade math workbook each month?
About 19,377 searches a month, with roughly 4,325 of them turning into purchases. That 22.3% purchase rate is high for a book keyword, which is why the phrase attracts so many competing products.
Is 1st grade math workbook too competitive for a KDP seller?
The head term is hard: 2,748 competing products and an average charting book with 2,917 ratings. But 25% of charting books are indie, and two of the eight have no reviews at all, so entry is possible through a narrower skill phrase.
What price should I set for a first grade math workbook?
The average is $9.74 and the median is $9.87, and nothing charts above $15. A $9.99 workbook matches the two indie titles in this set and sits below the IXL books at $14.74 and $14.39.
Which categories do these workbooks chart in?
Money & Saving, Test Preparation and Arithmetic, one charting title each in this sample. Money & Saving is the least obvious and may leave more room for a book built around counting money.
How we got these numbers
Data comes from KDPTop's continuous crawl of Amazon Best Sellers, New Releases, Movers & Shakers and book pages, plus Keepa sales-rank history. Monthly units and revenue are estimated from sales rank (BSR); a single book can be off by ±30%, so use them to compare books, not as exact income. About our data →
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