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Consumer Behavior (Marketing & Sales, Kindle eBooks): Amazon KDP category data
Amazon Kindle eBooks Best Sellers data for Consumer Behavior (Marketing & Sales, Kindle eBooks), updated Nov 1, 2026: median price $11.99, median 564 reviews, average rating 4.5 and a KDPTop opportunity score of 26/100 (highly competitive).
| Price range (middle 50%) | $7.99 – $14.99 |
|---|---|
| Average rating | 4.5 |
| New releases (90 days) | 9% |
| Books on the list | 100 |
| Store | Kindle eBooks |
What stands out
- At $11.99 its median price beats 93% of Kindle eBooks categories, leaving more margin per copy.
- Its review barrier is higher than in 82% of Kindle eBooks categories: the median best seller has 564 reviews, so new books need time to build up.
Top 10 Consumer Behavior best sellers
-
INFLUENCING THE MASSES: The Psychological Techniques a Handful of People Use to Steer Billions of Minds
- List rank#1
- Price$12.98
- Rating4.5
- Reviews66
-
The Fandom Playbook: How to Create Passionate Fans in a World of Online Chaos
by David Meerman Scott
- List rank#2
- Price$9.99
- Rating5.0
- Reviews6
-
Influence, New and Expanded: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life
- List rank#3
- Price$22.49
- Rating4.7
- Reviews8,129
-
Crap: A History of Cheap Stuff in America
by Wendy A. Woloson
- List rank#4
- Price$1.99
- Rating4.5
- Reviews34
-
Priceless: The Myth of Fair Value (and How to Take Advantage of It)
by William Poundstone
- List rank#5
- Price$16.45
- Rating4.4
- Reviews326
-
Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web
- List rank#6
- Price$11.99
- Rating5.0
- Reviews9
-
Exactly What to Say: The Magic Words for Influence and Impact
by Phil M Jones
- List rank#7
- Price$7.99
- Rating4.5
- Reviews6,823
-
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
by Dan Ariely
- List rank#8
- Price$13.99
- Rating4.5
- Reviews11,466
-
The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible
by Brian Tracy
- List rank#9
- Price$12.99
- Rating4.7
- Reviews3,121
-
Hoodwinked: How Marketers Use the Same Tactics as Cults
by Mara Einstein PhD
- List rank#10
- Price$1.99
- Rating4.4
- Reviews53
Same niche in Books: Consumer Behavior
FAQ
Is Consumer Behavior a good niche for Amazon KDP?
Its KDPTop opportunity score is 26/100, which makes it highly competitive. The median best seller has 564 reviews and sells for $11.99.
How many reviews do you need to rank in Consumer Behavior?
The median best seller has 564 reviews, and 31% of them have fewer than 100.
What do Consumer Behavior best sellers cost?
The median price is $11.99; half of the best sellers are priced between $7.99 and $14.99.
Can new books break into Consumer Behavior?
9% of the current best sellers were released in the last 90 days.
About this data
Data comes from KDPTop's daily crawl of Amazon's public Best Sellers pages; medians use the latest list. The opportunity score (0–100, higher is easier to enter) combines the review barrier, the share of low-review books, list turnover, new-release share and price.