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Consumer Behavior (Marketing & Sales, Books): Amazon KDP category data
Amazon Books Best Sellers data for Consumer Behavior (Marketing & Sales, Books), updated Nov 2, 2026: median price $13.91, median 864 reviews, average rating 4.5 and a KDPTop opportunity score of 25/100 (highly competitive).
| Price range (middle 50%) | $11.22 – $16.04 |
|---|---|
| Average rating | 4.5 |
| New releases (90 days) | 5% |
| Books on the list | 100 |
| Store | Books |
What stands out
- Its median reviews are 33% of the parent category Marketing & Sales (2,659), one of the easier corners under it.
- Its review barrier is higher than in 83% of Books categories: the median best seller has 864 reviews, so new books need time to build up.
- Only 5% of its best sellers are under 90 days old, fewer than in 75% of Books categories: established titles hold the list.
Top 10 Consumer Behavior best sellers
-
Influence, New and Expanded: The Psychology of Persuasion
- List rank#1
- Price$36.19
- Rating4.7
- Reviews8,129
-
Exactly What to Say: The Magic Words for Influence and Impact
by Phil M. Jones
- List rank#2
- Price$6.66
- Rating4.5
- Reviews6,823
-
Pre-Suasion: Channeling Attention for Change
by Robert Cialdini Ph.D. Ph.D.
- List rank#3
- Price$16.99
- Rating4.5
- Reviews3,591
-
Contagious: Why Things Catch On
by Jonah Berger
- List rank#4
- Price$8.52
- Rating4.6
- Reviews7,699
-
Exactly What to Say: For Real Estate Agents
by Chris Smith
- List rank#5
- Price$7.87
- Rating4.7
- Reviews2,290
-
INFLUENCING THE MASSES: The Psychological Techniques a Handful of People Use to Steer Billions of Minds
- List rank#6
- Price$12.98
- Rating4.5
- Reviews66
-
Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
- List rank#7
- Price$15.24
- Rating4.5
- Reviews11,466
-
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
by Rory Sutherland
- List rank#8
- Price$19.18
- Rating4.6
- Reviews1,104
-
This Is Marketing: You Can't Be Seen Until You Learn to See
by Seth Godin
- List rank#9
- Price$12.99
- Rating4.6
- Reviews5,639
-
How Brands Grow: What Marketers Don't Know
by Byron Sharp
- List rank#10
- Price$21.85
- Rating4.5
- Reviews1,211
Same niche in Kindle eBooks: Consumer Behavior
FAQ
Is Consumer Behavior a good niche for Amazon KDP?
Its KDPTop opportunity score is 25/100, which makes it highly competitive. The median best seller has 864 reviews and sells for $13.91.
How many reviews do you need to rank in Consumer Behavior?
The median best seller has 864 reviews, and 12% of them have fewer than 100.
What do Consumer Behavior best sellers cost?
The median price is $13.91; half of the best sellers are priced between $11.22 and $16.04.
Can new books break into Consumer Behavior?
5% of the current best sellers were released in the last 90 days.
About this data
Data comes from KDPTop's daily crawl of Amazon's public Best Sellers pages; medians use the latest list. The opportunity score (0–100, higher is easier to enter) combines the review barrier, the share of low-review books, list turnover, new-release share and price.