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Personal Finance (Business & Money, Kindle eBooks): Amazon KDP category data

Amazon Kindle eBooks Best Sellers data for Personal Finance (Business & Money, Kindle eBooks), updated Nov 3, 2026: median price $9.99, median 1,000 reviews, average rating 4.6 and a KDPTop opportunity score of 25/100 (highly competitive).

25Opportunity / 100
$9.99Median price
1,000Median reviews
Price range (middle 50%)$3.98 – $12.99
Average rating4.6
New releases (90 days)18%
Books on the list100
StoreKindle eBooks

What stands out

  • Its review barrier is higher than in 88% of Kindle eBooks categories: the median best seller has 1,000 reviews, so new books need time to build up.
  • 18% of its best sellers came out in the last 90 days, more than in 83% of Kindle eBooks categories: readers here keep buying new titles.
  • Prices spread wide: the middle half runs from $3.98 to $12.99, so budget editions and premium or boxed sets sell side by side.

Top 10 Personal Finance best sellers

  1. The Psychology of Money: Timeless lessons on wealth, greed, and happiness book cover by Morgan Housel

    The Psychology of Money: Timeless lessons on wealth, greed, and happiness

    by Morgan Housel

    • List rank#1
    • Price$10.99
    • Rating4.7
    • Reviews75,151

    View on Amazon · Full data on KDPTop

  2. Awaken Your Financial STAR: A Field Manual for Building Real Wealth in an Uncertain World book cover by Edward M. Brady

    Awaken Your Financial STAR: A Field Manual for Building Real Wealth in an Uncertain World

    by Edward M. Brady

    • List rank#2
    • Price$2.99
    • Rating4.8
    • Reviews14

    View on Amazon · Full data on KDPTop

  3. Die With Zero: Getting All You Can from Your Money and Your Life—A Revolutionary Approach  book cover by Bill Perkins

    Die With Zero: Getting All You Can from Your Money and Your Life—A Revolutionary Approach to Maximizing Life Experiences Over Accumulating Wealth

    by Bill Perkins

    • List rank#3
    • Price$15.49
    • Rating4.4
    • Reviews9,943

    View on Amazon · Full data on KDPTop

  4. Real Wealth: Make Money Work for You book cover by Tyler Gardner

    Real Wealth: Make Money Work for You

    by Tyler Gardner

    • List rank#4
    • Price$16.71
    • Reviews-

    View on Amazon · Full data on KDPTop

  5. The Simple Path to Wealth: Your Road Map to Financial Independence and a Rich, Free Life ( book cover by J L Collins

    The Simple Path to Wealth: Your Road Map to Financial Independence and a Rich, Free Life (The Simple Path to Wealth Books)

    by J L Collins

    • List rank#5
    • Price$14.99
    • Rating4.7
    • Reviews16,728

    View on Amazon · Full data on KDPTop

  6. The Intelligent Investor Third Edition: The Timeless Guide to Value Investing and Financia book cover by Benjamin Graham

    The Intelligent Investor Third Edition: The Timeless Guide to Value Investing and Financial Wisdom for a Volatile Market

    by Benjamin Graham

    • List rank#6
    • Price$16.99
    • Rating4.7
    • Reviews1,228

    View on Amazon · Full data on KDPTop

  7. Break Free Forever: Get Out of Debt, Stay Out, and Build the Life You Actually Want book cover by Ann Wilson

    Break Free Forever: Get Out of Debt, Stay Out, and Build the Life You Actually Want

    by Ann Wilson

    • List rank#7
    • Price$0.99
    • Reviews-

    View on Amazon · Full data on KDPTop

  8. Good to Great: Why Some Companies Make the Leap...and Others Don't book cover by Jim Collins

    Good to Great: Why Some Companies Make the Leap...and Others Don't

    by Jim Collins

    • List rank#8
    • Price$14.99
    • Rating4.5
    • Reviews10,014

    View on Amazon · Full data on KDPTop

  9. The Social Security Money Code: How to Choose the Right Time to Claim, Avoid Costly Medica book cover by Garrett Monroe

    The Social Security Money Code: How to Choose the Right Time to Claim, Avoid Costly Medicare & Tax Mistakes + Maximize Every Dollar of Retirement Income You’ve Earned

    by Garrett Monroe

    • List rank#9
    • Price$9.99
    • Rating4.7
    • Reviews217

    View on Amazon · Full data on KDPTop

  10. Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Cla book cover by Robert T. Kiyosaki

    Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

    by Robert T. Kiyosaki

    • List rank#10
    • Price$6.82
    • Rating4.7
    • Reviews108,752

    View on Amazon · Full data on KDPTop

Subcategories

Same niche in Books: Personal Finance

FAQ

Is Personal Finance a good niche for Amazon KDP?

Its KDPTop opportunity score is 25/100, which makes it highly competitive. The median best seller has 1,000 reviews and sells for $9.99.

How many reviews do you need to rank in Personal Finance?

The median best seller has 1,000 reviews, and 27% of them have fewer than 100.

What do Personal Finance best sellers cost?

The median price is $9.99; half of the best sellers are priced between $3.98 and $12.99.

Can new books break into Personal Finance?

18% of the current best sellers were released in the last 90 days.

About this data

Data comes from KDPTop's daily crawl of Amazon's public Best Sellers pages; medians use the latest list. The opportunity score (0–100, higher is easier to enter) combines the review barrier, the share of low-review books, list turnover, new-release share and price.