KDP categories · Top KDP authors
Research (Marketing, Books): Amazon KDP category data
Amazon Books Best Sellers data for Research (Marketing, Books), updated Nov 2, 2026: median price $18.63, median 494 reviews, average rating 4.5 and a KDPTop opportunity score of 31/100 (highly competitive).
| Price range (middle 50%) | $13.60 – $24.99 |
|---|---|
| Average rating | 4.5 |
| New releases (90 days) | 3% |
| Books on the list | 100 |
| Store | Books |
What stands out
- Its median reviews are 20% of the parent category Marketing (2,514), one of the easier corners under it.
- Only 3% of its best sellers are under 90 days old, fewer than in 88% of Books categories: established titles hold the list.
- Its review barrier is higher than in 76% of Books categories: the median best seller has 494 reviews, so new books need time to build up.
Top 10 Research best sellers
-
Never Split the Difference: Negotiating As If Your Life Depended On It―Unlock Your Persuasion Potential in Professional and Personal Life
by Chris Voss
- List rank#1
- Price$19.37
- Rating4.7
- Reviews51,950
-
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
- List rank#2
- Price$15.14
- Rating4.4
- Reviews6,048
-
Good to Great: Why Some Companies Make the Leap...and Others Don't
by Jim Collins
- List rank#3
- Price$16.99
- Rating4.5
- Reviews10,014
-
The Tipping Point: How Little Things Can Make a Big Difference
- List rank#4
- Price$15.14
- Rating4.4
- Reviews10,023
-
The Grid: The Decision-making Tool for Every Business (Including Yours)
by Matt Watkinson
- List rank#5
- Price$10.99
- Rating4.5
- Reviews148
-
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
by Rory Sutherland
- List rank#6
- Price$19.18
- Rating4.6
- Reviews1,104
-
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
- List rank#7
- Price$14.47
- Rating4.7
- Reviews969
-
How Brands Grow: What Marketers Don't Know
by Byron Sharp
- List rank#8
- Price$21.85
- Rating4.5
- Reviews1,211
-
Inspired: How to Create Tech Products Customers Love
by Marty Cagan
- List rank#9
- Price$16.61
- Rating4.6
- Reviews6,341
-
Built to Last: Successful Habits of Visionary Companies (Good to Great, 2)
by Jim Collins
- List rank#10
- Price$9.27
- Rating4.6
- Reviews2,713
Same niche in Kindle eBooks: Research
FAQ
Is Research a good niche for Amazon KDP?
Its KDPTop opportunity score is 31/100, which makes it highly competitive. The median best seller has 494 reviews and sells for $18.63.
How many reviews do you need to rank in Research?
The median best seller has 494 reviews, and 30% of them have fewer than 100.
What do Research best sellers cost?
The median price is $18.63; half of the best sellers are priced between $13.60 and $24.99.
Can new books break into Research?
3% of the current best sellers were released in the last 90 days.
About this data
Data comes from KDPTop's daily crawl of Amazon's public Best Sellers pages; medians use the latest list. The opportunity score (0–100, higher is easier to enter) combines the review barrier, the share of low-review books, list turnover, new-release share and price.