KDP categories · Top KDP authors
Starting a Business (Business Development & Entrepreneurship, Books): Amazon KDP category data
Amazon Books Best Sellers data for Starting a Business (Business Development & Entrepreneurship, Books), updated Nov 3, 2026: median price $16.39, median 276 reviews, average rating 4.6 and a KDPTop opportunity score of 35/100 (highly competitive).
| Price range (middle 50%) | $13.69 – $19.97 |
|---|---|
| Average rating | 4.6 |
| New releases (90 days) | 11% |
| Books on the list | 100 |
| Store | Books |
What stands out
- Its median reviews are 5% of the parent category Business Development & Entrepreneurship (5,206), one of the easier corners under it.
Top 10 Starting a Business best sellers
-
Digital Products Business Manual: Create and Sell Digital Downloads, from Ebooks and Templates to Printables and Courses, for Sustainable Online Income
by Kinsley Dravemont
- List rank#1
- Price$12.84
- Reviews-
-
Zero to One: Notes on Startups, or How to Build the Future
by Peter Thiel
- List rank#2
- Price$15.71
- Rating4.5
- Reviews40,168
-
The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
by Rob Fitzpatrick
- List rank#3
- Price$12.42
- Rating4.7
- Reviews4,439
-
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries
- List rank#4
- Price$14.95
- Rating4.5
- Reviews18,028
-
The Power of Pull: What You Need to Know About Customer Demand to Build a Successful Startup (and Why Most Founders Get It Wrong)
by Rob Snyder
- List rank#5
- Price$15.14
- Rating4.9
- Reviews73
-
12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
by Ryan Daniel Moran
- List rank#6
- Price$17.84
- Rating4.7
- Reviews2,545
-
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
by April Dunford
- List rank#7
- Price$9.99
- Rating4.6
- Reviews2,487
-
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship
by Ben Horowitz
- List rank#8
- Price$21.15
- Rating4.6
- Reviews15,991
-
Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game
by Walker Deibel
- List rank#9
- Price$13.89
- Rating4.7
- Reviews2,361
-
The Innovator's Dilemma, with a New Foreword: When New Technologies Cause Great Firms to Fail
- List rank#10
- Price$16.49
- Rating4.7
- Reviews248
Same niche in Kindle eBooks: Starting a Business
FAQ
Is Starting a Business a good niche for Amazon KDP?
Its KDPTop opportunity score is 35/100, which makes it highly competitive. The median best seller has 276 reviews and sells for $16.39.
How many reviews do you need to rank in Starting a Business?
The median best seller has 276 reviews, and 38% of them have fewer than 100.
What do Starting a Business best sellers cost?
The median price is $16.39; half of the best sellers are priced between $13.69 and $19.97.
Can new books break into Starting a Business?
11% of the current best sellers were released in the last 90 days.
About this data
Data comes from KDPTop's daily crawl of Amazon's public Best Sellers pages; medians use the latest list. The opportunity score (0–100, higher is easier to enter) combines the review barrier, the share of low-review books, list turnover, new-release share and price.