KDP categories · Top KDP authors
Starting a Business (Business Development & Entrepreneurship, Kindle eBooks): Amazon KDP category data
Amazon Kindle eBooks Best Sellers data for Starting a Business (Business Development & Entrepreneurship, Kindle eBooks), updated Nov 2, 2026: median price $9.99, median 198 reviews, average rating 4.6 and a KDPTop opportunity score of 28/100 (highly competitive).
| Price range (middle 50%) | $4.99 – $12.99 |
|---|---|
| Average rating | 4.6 |
| New releases (90 days) | 11% |
| Books on the list | 100 |
| Store | Kindle eBooks |
What stands out
- Its median reviews are 15% of the parent category Business Development & Entrepreneurship (1,314), one of the easier corners under it.
- Prices spread wide: the middle half runs from $4.99 to $12.99, so budget editions and premium or boxed sets sell side by side.
Top 10 Starting a Business best sellers
-
How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs
by Guy Raz
- List rank#1
- Price$7.99
- Rating4.7
- Reviews1,794
-
100: The Audio Startup That Turned the Volume All the Way Up
by Mattias Scheek
- List rank#2
- Price$9.99
- Reviews-
-
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It —A Guide to Starting a Business in a Productive and Successful Way
- List rank#3
- Price$10.99
- Rating4.6
- Reviews13,055
-
The Business of Healing: How to Build Profitable, Mission-Driven Healthcare Businesses
by Sterling L. Carter
- List rank#4
- Price$9.99
- Rating4.9
- Reviews30
-
Zero to One: Notes on Startups, or How to Build the Future
by Peter Thiel
- List rank#5
- Price$14.99
- Rating4.5
- Reviews40,168
-
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers—Straight Talk on the Challenges of Entrepreneurship
by Ben Horowitz
- List rank#6
- Price$15.99
- Rating4.6
- Reviews15,991
-
The Power of Pull: What You Need to Know About Customer Demand to Build a Successful Startup (and Why Most Founders Get It Wrong)
by Rob Snyder
- List rank#7
- Price$18.99
- Rating4.9
- Reviews73
-
Millionaire Mindset and Success Habits: How to Overcome Your Own Limiting Beliefs That Make You Stand in Your Own Way to Becoming Financially Free (The Authority & Wealth Series Book 1)
by H.J. Chammas
- List rank#8
- Price$6.99
- Rating4.5
- Reviews293
-
Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it
by April Dunford
- List rank#9
- Price$12.99
- Rating4.6
- Reviews2,487
-
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries
- List rank#10
- Price$8.99
- Rating4.5
- Reviews18,028
Same niche in Books: Starting a Business
FAQ
Is Starting a Business a good niche for Amazon KDP?
Its KDPTop opportunity score is 28/100, which makes it highly competitive. The median best seller has 198 reviews and sells for $9.99.
How many reviews do you need to rank in Starting a Business?
The median best seller has 198 reviews, and 42% of them have fewer than 100.
What do Starting a Business best sellers cost?
The median price is $9.99; half of the best sellers are priced between $4.99 and $12.99.
Can new books break into Starting a Business?
11% of the current best sellers were released in the last 90 days.
About this data
Data comes from KDPTop's daily crawl of Amazon's public Best Sellers pages; medians use the latest list. The opportunity score (0–100, higher is easier to enter) combines the review barrier, the share of low-review books, list turnover, new-release share and price.