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Mattel: Amazon KDP author data

Mattel has 158 books on Amazon, 28 of them on a best-seller list in the last 30 days (best rank #1), mostly in Dolls, Toys & Figurines, Toys, Diecast.

158Books on Amazon
28Listed in 30 days
4.5Average rating
Median price$8.99
Price range (middle 50%)$6.99 – $12.11
Median reviews14
Total reviews4,977
New books (30 days)10
Breakout books (30 days)4

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What stands out

  • Median price $8.99, 40% below the median of their main category, Dolls, Toys & Figurines.
  • 10 new books in the last 30 days, 4 of them broke into a Best Sellers list.

Mattel's best-ranked books

  1. Hot Wheels: Ultimate Handbook book cover by Mattel

    Hot Wheels: Ultimate Handbook

    by Mattel

    • Price$7.95
    • Rating4.8
    • Reviews182

    View on Amazon · Full data on KDPTop

  2. American Girl 2027 Wall Calendar (Mattel) book cover by Mattel

    American Girl 2027 Wall Calendar (Mattel)

    by Mattel

    • Price$15.99
    • Rating4.5
    • Reviews9

    View on Amazon · Full data on KDPTop

  3. Polly Pocket: Cute & Cozy Coloring book cover by Mattel

    Polly Pocket: Cute & Cozy Coloring

    by Mattel

    • Price$12.11
    • Reviews-

    View on Amazon · Full data on KDPTop

  4. Hot Wheels: Ready, Set, Race! book cover by Mattel

    Hot Wheels: Ready, Set, Race!

    by Mattel

    • Price$8.99
    • Rating4.9
    • Reviews42

    View on Amazon · Full data on KDPTop

  5. Hot Wheels Let's Race: Epic Challengers Storybook Collection book cover by Mattel

    Hot Wheels Let's Race: Epic Challengers Storybook Collection

    by Mattel

    • Price$16.77
    • Rating5.0
    • Reviews1

    View on Amazon · Full data on KDPTop

  6. Hot Wheels: Ultimate Handbook book cover by Mattel

    Hot Wheels: Ultimate Handbook

    by Mattel

    • Price$8.99
    • Rating4.8
    • Reviews182

    View on Amazon · Full data on KDPTop

  7. Masters of the Universe: Retro Power! Coloring Book book cover by Mattel

    Masters of the Universe: Retro Power! Coloring Book

    by Mattel

    • Price$15.18
    • Rating4.8
    • Reviews31

    View on Amazon · Full data on KDPTop

  8. Thomas y sus amigos – La leyenda del tesoro perdido (Thomas and Friends) (Spanish Edition) book cover by Mattel

    Thomas y sus amigos – La leyenda del tesoro perdido (Thomas and Friends) (Spanish Edition)

    by Mattel

    • Price$5.99
    • Rating3.5
    • Reviews3

    View on Amazon · Full data on KDPTop

  9. Thomas und seine Freunde – 5–Minuten–Geschichten: Gutenachtgeschichten (Thomas and Friends book cover by Mattel

    Thomas und seine Freunde – 5–Minuten–Geschichten: Gutenachtgeschichten (Thomas and Friends) (German Edition)

    by Mattel

    • Price$5.99
    • Rating5.0
    • Reviews2

    View on Amazon · Full data on KDPTop

  10. Thomas & Friends: Giant Coloring Book book cover by Mattel

    Thomas & Friends: Giant Coloring Book

    by Mattel

    • Price$9.31
    • Rating4.9
    • Reviews128

    View on Amazon · Full data on KDPTop

Main categories

About this data

Data comes from KDPTop's daily crawl of Amazon's public Best Sellers pages; medians use the latest list. The opportunity score (0–100, higher is easier to enter) combines the review barrier, the share of low-review books, list turnover, new-release share and price.