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Toys (Dolls, Toys & Figurines, Books): Amazon KDP category data
Amazon Books Best Sellers data for Toys (Dolls, Toys & Figurines, Books), updated Nov 2, 2026: median price $18.97, median 60 reviews, average rating 4.5 and a KDPTop opportunity score of 32/100 (highly competitive).
| Price range (middle 50%) | $14.18 – $29.95 |
|---|---|
| Average rating | 4.5 |
| New releases (90 days) | 16% |
| Books on the list | 100 |
| Store | Books |
What stands out
- Its median reviews are 41% of the parent category Dolls, Toys & Figurines (146), one of the easier corners under it.
- 16% of its best sellers came out in the last 90 days, more than in 83% of Books categories: readers here keep buying new titles.
Top 10 Toys best sellers
-
The Making of American Girl
- List rank#1
- Price$40
- Rating4.9
- Reviews83
-
The LEGO Parts Guide: Understand how LEGO really works
by Tom Alphin
- List rank#2
- Price$23.74
- Rating4.8
- Reviews19
-
Star Trek: Light-and-Sound Communicator (RP Minis)
by Chip Carter
- List rank#3
- Price$14.87
- Rating4.5
- Reviews3,633
-
Marvel Universe Gallery: 1990-1994 Trading Card Collection
by Marvel
- List rank#4
- Price$45.51
- Rating4.1
- Reviews6
-
Star Trek: Light-Up Starship Enterprise (RP Minis)
by Chip Carter
- List rank#5
- Price$14.87
- Rating4.7
- Reviews5,412
-
Star Trek: Light-and-Sound Tricorder (RP Minis)
by Chip Carter
- List rank#6
- Price$14.87
- Rating4.5
- Reviews3,369
-
Desktop Fire Extinguisher (RP Minis)
by Sarah Royal
- List rank#7
- Price$8.36
- Rating4.6
- Reviews418
-
Desktop Skee-Ball: Give it a roll! (RP Minis)
- List rank#8
- Price$8.07
- Rating4.2
- Reviews2,008
-
Desktop Cat Vac (RP Minis)
by Brenna Dinon
- List rank#9
- Price$8.96
- Rating4.4
- Reviews366
-
Adrift: The Curious Tale of the Lego Lost at Sea
by Tracey Williams
- List rank#10
- Price$24.55
- Rating4.8
- Reviews277
FAQ
Is Toys a good niche for Amazon KDP?
Its KDPTop opportunity score is 32/100, which makes it highly competitive. The median best seller has 60 reviews and sells for $18.97.
How many reviews do you need to rank in Toys?
The median best seller has 60 reviews, and 60% of them have fewer than 100.
What do Toys best sellers cost?
The median price is $18.97; half of the best sellers are priced between $14.18 and $29.95.
Can new books break into Toys?
16% of the current best sellers were released in the last 90 days.
About this data
Data comes from KDPTop's daily crawl of Amazon's public Best Sellers pages; medians use the latest list. The opportunity score (0–100, higher is easier to enter) combines the review barrier, the share of low-review books, list turnover, new-release share and price.