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Dolls (Dolls, Toys & Figurines, Books): Amazon KDP category data

Amazon Books Best Sellers data for Dolls (Dolls, Toys & Figurines, Books), updated Nov 2, 2026: median price $16.91, median 28 reviews, average rating 4.5 and a KDPTop opportunity score of 27/100 (highly competitive).

27Opportunity / 100
$16.91Median price
28Median reviews
Price range (middle 50%)$12.99 – $29.03
Average rating4.5
New releases (90 days)6%
Books on the list100
StoreBooks

What stands out

  • Its median reviews are 19% of the parent category Dolls, Toys & Figurines (146), one of the easier corners under it.
  • Prices spread wide: the middle half runs from $12.99 to $29.03, so budget editions and premium or boxed sets sell side by side.

Top 10 Dolls best sellers

  1. The Making of American Girl book cover by American Girl

    The Making of American Girl

    by American Girl

    • List rank#1
    • Price$40
    • Rating4.9
    • Reviews83

    View on Amazon · Full data on KDPTop

  2. Kids Christmas Gifts: Christmas Joke Book For Kids: 200 Clean, Family-friendly Jokes Chris book cover by Clara Dawn Merriman

    Kids Christmas Gifts: Christmas Joke Book For Kids: 200 Clean, Family-friendly Jokes Christmas Stocking Stuffers For Boys, Girls 6-8, 8-12, 10-12 Years Old (Kids Christmas Presents)

    by Clara Dawn Merriman

    • List rank#2
    • Price$5.99
    • Rating4.5
    • Reviews67

    View on Amazon · Full data on KDPTop

  3. Anatomy of a Doll: The Fabric Sculptor's Handbook book cover by Susanna Oroyan

    Anatomy of a Doll: The Fabric Sculptor's Handbook

    by Susanna Oroyan

    • List rank#3
    • Price$3.99
    • Rating4.7
    • Reviews329

    View on Amazon · Full data on KDPTop

  4. Doll Dressing: Fashion from Barbie to Bratz and Beyond book cover by Colleen Hill

    Doll Dressing: Fashion from Barbie to Bratz and Beyond

    by Colleen Hill

    • List rank#4
    • Price$54.99
    • Rating5.0
    • Reviews3

    View on Amazon · Full data on KDPTop

  5. Polly Pocket: Cute & Cozy Coloring book cover by Mattel

    Polly Pocket: Cute & Cozy Coloring

    by Mattel

    • List rank#5
    • Price$12.11
    • Reviews-

    View on Amazon · Full data on KDPTop

  6. Barbie: Her Inspiration, History, and Legacy book cover by Robin Gerber

    Barbie: Her Inspiration, History, and Legacy

    by Robin Gerber

    • List rank#6
    • Price$13
    • Rating4.7
    • Reviews504

    View on Amazon · Full data on KDPTop

  7. Japanese Kokeshi Dolls: The Woodcraft and Culture of Japan's Iconic Wooden Dolls book cover by Manami Okazaki

    Japanese Kokeshi Dolls: The Woodcraft and Culture of Japan's Iconic Wooden Dolls

    by Manami Okazaki

    • List rank#7
    • Price$10.99
    • Rating4.8
    • Reviews145

    View on Amazon · Full data on KDPTop

  8. The Official American Girl Cookbook: Fancy Food and Cocktails for Grown-Up Fans book cover by Tara McNamara

    The Official American Girl Cookbook: Fancy Food and Cocktails for Grown-Up Fans

    by Tara McNamara

    • List rank#8
    • Price$19.30
    • Rating4.3
    • Reviews18

    View on Amazon · Full data on KDPTop

  9. Miller’s Antiques Handbook & Price Guide 2024-2025 book cover by Judith Miller

    Miller’s Antiques Handbook & Price Guide 2024-2025

    by Judith Miller

    • List rank#9
    • Price$46.59
    • Rating4.6
    • Reviews155

    View on Amazon · Full data on KDPTop

  10. Barbie Oracle: A Deck and Guidebook to Empower and Inspire book cover by Kara Nesvig

    Barbie Oracle: A Deck and Guidebook to Empower and Inspire

    by Kara Nesvig

    • List rank#10
    • Price$18.64
    • Rating4.3
    • Reviews19

    View on Amazon · Full data on KDPTop

FAQ

Is Dolls a good niche for Amazon KDP?

Its KDPTop opportunity score is 27/100, which makes it highly competitive. The median best seller has 28 reviews and sells for $16.91.

How many reviews do you need to rank in Dolls?

The median best seller has 28 reviews, and 85% of them have fewer than 100.

What do Dolls best sellers cost?

The median price is $16.91; half of the best sellers are priced between $12.99 and $29.03.

Can new books break into Dolls?

6% of the current best sellers were released in the last 90 days.

About this data

Data comes from KDPTop's daily crawl of Amazon's public Best Sellers pages; medians use the latest list. The opportunity score (0–100, higher is easier to enter) combines the review barrier, the share of low-review books, list turnover, new-release share and price.